⚖️ Court Rewires Google's Ad Tech: Six-Year Conduct Remedy Instead of a Breakup
Six years of conduct rules, not a breakup: a US court declined to force Google to sell its ad-tech business, instead requiring interoperability, data-sharing and non-discriminatory bidding. ⚖️ The remedies take effect September 16 and open publisher ad-server and ad-exchange markets to rivals like Prebid, Magnite