15–18% AI Search Bump Masks Flat Usage: Curiosity Peaks, Adoption Stalls
📉 The AI Search Bump That Isn't Moving the Needle
AI queries are up 15–18% YoY — but weekly active usage of AI search features has flatlined since June at 42% try-once rates. Tutorial completion? Below 30%. 📉 Curiosity is spiking. Behavioral change is not. Semantic search delivers better