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Malcolm McMillan

35% Longer Dwell Times: Tom's Guide Streaming Editor Data Proves Specialized AI-AV Coverage Beats General News

35% Longer Dwell Times: Tom's Guide Streaming Editor Data Proves Specialized AI-AV Coverage Beats General News

📺 The Streaming Editor Effect: How Specialized AI Coverage Reshapes Audience Engagement 35% longer dwell times when AI coverage meets streaming gear reviews 📺 Malcolm McMillan's shift to Streaming Editor at Tom's Guide proves specialized beats outperform general news. His reports on AI-enabled AV tech and VR

35% Engagement Lift: Why Tom's Guide Bet Big on an AI Streaming Editor

35% Engagement Lift: Why Tom's Guide Bet Big on an AI Streaming Editor

🎯 A Specialist Lens on Streaming’s AI Inflection AI streaming coverage drives 35% longer reader engagement — and Tom's Guide just doubled down 🎯 Malcolm McMillan's new editor role reflects a 30-40% session-depth lift vs. legacy coverage. July 6 reports delivered 18% higher CTR, while AI-

Tom's Guide Shifts Editorial Focus to AI and VR — Signals Structural Shift in Consumer Tech Media

Tom's Guide Shifts Editorial Focus to AI and VR — Signals Structural Shift in Consumer Tech Media

🎯 Tom's Guide Shifts Editorial Focus to AI and VR Tom's Guide just shifted its entire editorial focus to AI and VR coverage 🎯 Malcolm McMillan now leads a dedicated beat on AI, AR/VR, and gaming convergence — reflecting where consumer demand is actually heading. Amazon's